‍Key Initiatives & Achievements

130th Anniversary Celebration

We led the planning and execution of a large-scale event marking The Walper Hotel’s 130th anniversary. This milestone event successfully welcomed 1,000 attendees, reinforcing the hotel's deep connection to the community while enhancing brand recognition and engagement.

Digital Advertising

Partnering with Hyatt Field Marketing, we optimized Google Ads campaigns to maximize direct booking revenue. Our paid advertising strategy included:

• Social media advertising across platforms like Facebook and Instagram
• Targeted email marketing campaigns ensuring high engagement and ROI

Social Media & Content Marketing

We developed and executed a dynamic social media strategy that positioned The Walper Hotel as a must-visit destination. Our approach focused on:

• Creating visually compelling content that showcased the hotel’s unique charm
• Engaging with the community to foster brand loyalty and organic reach
• Highlighting local collaborations, events, and experiences

Partnerships and Giveaways

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Grew account to more than 10K followers

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Staff Features

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Event Promotion

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Wedding Marketing Initiatives

We worked closely with the wedding coordinator to enhance the hotel’s positioning as a premier wedding venue. This included:

• Crafting targeted marketing campaigns to attract engaged couples.
• Organizing wedding shows and promotional events.
• Building relationships with wedding planners and industry professionals.

Simplifying the Event Planning Process with Hyatt

We led the creation of The Walper Hotel Event Experience Guide as the Hyatt brand created the first-of-its-kind Event Experience Guides, revolutionizing how meeting and event planners engage with The Walper Hotel. This user-friendly digital resource serves as a one-stop-shop for accessing the hotel's meeting and event offerings, including sustainable meeting solutions and wellbeing experiences. View the Event Experience Guide.

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Agile & Data-Driven Marketing Strategy

Flexibility and adaptability were key to our marketing success. We continuously analyzed performance data, refining our approach to optimize guest acquisition, brand positioning, and overall growth. At the hotel, things are constantly changing; being flexible and open to new ideas was key in this fast-paced environment.