Brand Foundation Workshop: Laying the Groundwork

Our collaboration with Rare Sites began with a Brand  Workshop. This session involved key team members and was designed to refine the organization's messaging, establish a consistent brand voice, and ensure alignment across their communications. We helped redefine Rare Sites' core values, identify key target audiences, and develop a brand personality that blended professionalism with warmth.

Team Collaboration: Expanding the Message

Working closely with Rare's team, we crafted a communication strategy that would ensure the organization’s message was spread across multiple channels. We conducted workshops to discover and communicate the new brand narrative.

The Website: Bringing It All Together

The final phase of our collaboration was the launch of Rare Sites’ newly designed website. Building on the brand foundation, storytelling, and community engagement efforts, we created a website that was both modern and functional. The website highlighted their mission, and made it easier for visitors to get involved through volunteer opportunities, donations, and event participation. The website became a central hub for Rare Sites’ communication, amplifying the impact of all their branding efforts.

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