A comprehensive three-hour session with exercises designed for up to six participants. It aims to help businesses create a solid foundation for their brand, which can inform all future initiatives. The workshop guides participants through exercises such as identifying their target audience, creating a brand voice and personality, and developing a brand messaging framework.
Understanding your "why" will guide all future efforts, from marketing and communication to product development. By identifying and clarifying the purpose behind your brand, you will be able to better connect with your target audience and differentiate yourself from competitors.
Joy Media operates on the ancestral, traditional, and unceded territory of the Netural, Anishinaabe, and Haudenosaunee peoples.
